A community health resource platform helping users discover preventative care needs and connect with local services through a personalized quiz experience.
01 — Overview
This prototype showcases a community-based health resource platform. Carolina Health Coalition allows visitors to discover areas where they should seek preventative care through a short quiz — then connects them to locally-based resources they can trust.
The prototype places emphasis on easy access to information, simple design, and clarity.
Community members had no intuitive route to preventative health resources.
User research → Audience definition → User flow mapping → Wireframing → Iterative feedback → Finalized prototype
A simplified online experience that links users to tailored health resources.
Made health information clearer and fostered community connection.
02 — Research
We conducted a community survey to identify perceived preventative care concerns, collecting responses on barriers, lifestyle habits, and screening awareness.
Initial hypothesis was that provider access would be the primary barrier. Survey data redirected us.
We reviewed comparable health coalition websites and evaluated them against clarity, navigation, and engagement standards.
"Users need guidance and clarity — not just access to resources. Knowing where to start matters as much as having somewhere to go."
03 — Users
Personas were built from survey data and represent the primary user segments — both arriving with uncertainty, needing different reassurances.
"I want to take better care of my family and myself, but I need simple steps that fit into our lives."
"I know I need to do something about my health, but I need it to be simple and realistic."
04 — Design Process
Iterative design process beginning with user flow mapping and moving through two rounds of prototype feedback.
The user journey was mapped as a 6-stage funnel — from awareness through conversion — ensuring every touchpoint had a clear job to do.
Two participants completed structured task tests covering five task areas, with click paths, observations, quotes, and completion scores documented.
05 — Design System
The design system evolved from a basic brand snapshot to a full component library with expanded palette, interactive states, and accessibility documentation.
06 — Accessibility
All improvements were guided by W3C accessibility standards, addressing both visual and structural barriers across the prototype.
07 — Impact
The platform reduced the cognitive burden of finding health resources by combining personalization, clear hierarchy, and community-grounded content.
08 — Next Steps
Several key gaps were identified through testing and review that would move the product from prototype to production-ready.
09 — Prototype
The finalized high-fidelity prototype built in Figma, including all hover states, quiz flow, results page, and resource connection screens.
Figma prototype — click to interact
